How Can we help You ?
B.Tech, M.tech, BCA, MCA
- Define the product strategy and roadmap
- Orchestrate integrated digital customer journey’s spanning from pre-purchase, post-purchase through
- product benefit utilisation and also enabling cross-sell/upsell of relevant products and services.
- Deliver MRDs (Market Requirement Document) and PRDs (Planning, search and development) with prioritized features and corresponding justification
- Run beta and pilot programs with early-stage products and samples
- Establish robust feedback mechanisms, run customer studies and survey’s, analyse data to understand gaps and provide a better consumer experience.
- Collaborate cross-functionally with UI, customer service, content, marketing, analytics and technology to drive and execute projects.
- Establish and drive the implementation of a customer lifecycle marketing model.
Develop tolls and manage reporting to measure and forecast churn, activation, retention, and subscription conversion performance.
- Develop operation processes for smooth delivery of various product features.
- Be an expert with respect to the competition
- Act as a leader within the company
- MBA or Post Graduate Degree
- 4-6 years of experience in customer retention and engagement in B2C product categories
- Experience/training of defining and launching tech products
- Preferably with an Engineering background
- Experienced in creating customer-facing experiences and programs.
- Familiarity with requisite analytics tools and reporting tools
- Solid background in strategy for traditional and digital media channels
- Excellent written and verbal communication skills
- Excellent teamwork skills